indoor advertising
| • | Up close & personal: Your message is placed directly in front of your prospective customer’s face (where it is virtually impossible to ignore). Your message is directed to them on a much more personal level, where (unlike conventional forms of advertising) they can’t change the channel or turn the page. |
| • | Captive audience: You have 1 to 4 minutes of your prospective customer’s time, with absolutely no distractions whatsoever. |
| • | High viewer recall: When people view Indoor Billboards, they remember the ads for days...even weeks later because they are physically idle, yet mentally engaged without interruptions or distractions. |
| • | Relieves an otherwise boring situation: Indoor advertising catch your audience at the rare time each day when they are literally starving for something to read. The billboards serve as a neat, well maintained alternative to newspapers and magazines in restrooms. |
| • | A fraction of the cost of conventional advertising: Low cost advertising that won’t break your budget. Compare your options, and save a bundle with indoor advertising. Because advertising at the Mall is done internally, we are able to offer rates that are way below market average. |
| • | Target your market to specific demographics: Because indoor advertising delivers your message to your exact demographic, you can spend less money and still hit a higher percentage of your desired target market. Essentially, you save money by eliminating the waste associated with trying to reach the masses via radio, TV, and newspapers. |
| • | Reach readers with higher disposable income: Obviously, they wouldn’t frequent these places unless they have extra money to spend. |
| • | Reach readers that don’t normally read conventional advertising: The people that regularly patronize our restaurants, sports bars, night clubs, bowling lanes, theatres, and health clubs are typically hard to reach with advertising because they are generally active individuals who are out and about. They are not couch potatoes, spending the evening watching TV or reading the newspaper from cover to cover. |
| • | Less clutter and competition: With indoor advertising, you experience less clutter and competition for the attention of the viewer. Compare that with the clutter you see in newspapers, want ad papers, and magazines. Even with outdoor advertising, your message is diluted with scores of other signs, telephone poles, traffic, etc. And of course, we all know about the competition and clutter on the air (in radio or TV). |
| • | High quality, full colour advertisement: We take pride in our work... assuring that your ad will be presented professionally and tastefully. |
Advertising Items
Downloads
Please Note
These rates do not include production & installation
These are not official printing sizes
Additional R50/m2 fee applies for escalator branding
| Item | No. of units | Comments |
| Billboards | 2 |
Frontlit Billboard against the building above entrance to Adidas walkway facing Woolworths |
| Billboards | 3 |
Billboards in spine above Donna Claire |
| Store directory Board | 7 |
Backlit directories located at entrances of mall |
| Pillar Wraps | 100 |
Pillar wraps in basement parking |
| Hanging Banners | 1 x 8 |
Hanging banners in walkway towards Game |
| Hanging Banners | 1 x 4 |
Hanging banners in walkway towards Wimpy |
| Hanging Banners | 1 x 6 |
Hanging banners in front of Woolworths |
| A1 Poster Frames | 20 |
Snapper frames in walkways towards bathrooms |
| Escalator | 3 |
Subject to approval of artwork |
| Dustbins | 10 |
These rates do not include production & installation
These are not official printing sizes
Additional R50/m2 fee applies for escalator branding
